How to use pop up forms in email marketing, without threat your primary conversion goal?
Look at your statistics! Most of your visitors leave your website without converting? Why don’t you catch them and try to convert from emails? You can reach the non-converting users with expensive CPC based remarketing tools (Google, Facebook, etc.), or with your own newsletter database if you have the visitors email address. This last one is much cheaper. One of the most effective ways to newsletter database building is use pop ups, if you use it the right way. In this article I suggest a few tip and tools to reach the best result.